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How to Build Positive Buzz From Negative Reviews
Here’s a popular misconception about consumer review websites: “Only nuts and whiners write reviews and they’re mostly negative.” Yes, a small percentage of your reviews may be written by unreasonable...
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A New Tool to Manage Your Online Business Reputation
Keeping tabs on how your business is listed, portrayed or reviewed online is more important than ever. Customers are increasingly influenced by online reviews when considering what or where to buy...
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Guide to Ratings and Review Sites
From “never going back” to “couldn’t have been nicer,” all it takes is a few keystrokes on a reviews site such as Yelp or Citysearch for one happy/disgruntled customer to add /subtract in a major way...
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How Groupon, Living Social Can Hurt Your Online Reputation
If you offer deals on Groupon, Living Social or other daily deal websites, beware. Detailed new research shows that for scores of local merchants, a hidden side effect is an increase in bad online...
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Reputation Management Basics for Local Businesses
The concept behind online reputation management for local businesses is quite simple. The explosion of web-based business directories, local search engines, review sites, blogs, social media and more...
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Want More Customer Reviews? Then Ask for Them.
Getting customers to review your business may not be as difficult as you think. I’ve encountered many simple, effective approaches that all boil down to the same thing: Ask for them. Surprisingly,...
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The 6 Golden Rules for Bad Online Reviews
Online reviews are increasingly important for local businesses of all types. If someone searches for your business, it’s now just as likely that online reviews will appear near the top of the results....
View ArticleIs Social Media the New Word of Mouth?
Most entrepreneurs realize the importance word of mouth (WOM) marketing has on their business. And most would agree that it’s one of the most effective forms of marketing available to small business...
View ArticlePromoting Your Business Using Hashtags on Twitter
Second only to Facebook®, Twitter™ is the largest and among the fastest growing social media sites, breaking the 500 million user-mark in early 2012. In fact, it’s predicted to grow four times faster...
View ArticleWhy Your Online Reputation Makes a Difference
According to a 2012 survey by SteelHouse, an e-commerce company, 98 percent of shoppers said that online customer reviews have a major influence on their decision to purchase a product or service. The...
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